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What is Visual Merchandising?
Defined As:
A marketing practice aimed to optimize the presentation of products (and can be applied to service based branding also) to best highlight their features and benefits!
A marketing practice aimed to optimize the presentation of products (and can be applied to service based branding also) to best highlight their features and benefits!
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Retail Merchandising and Design CONSISTS of, but not limited to:
Store Layout -Product Placement & adjacencies -Occupant circulation Lighting -Product -Ambient Color & Texture Concepts -On brand Display Methods -Feature - Lifestyle - Mass Window Displays Signage -Way finding -Promotional Product Knowledge -Staff Training |
Exterior Conditions
-Signage/ Branding -Lighting -Design Consumer / Community Experience -Safety -Shopping process -Display interaction Sales Analysis -Consumer observation -Sales per sq.ft/inch -Monthly Sales Trends -Seasonal sales trends Social Media & Branding Consistency -Branding and marketing that carry's over to the in-store experience. And so MUCH MORE!
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Retail Merchandising and Design applies to selling environments including, but not limited to:
Retail Brick and Mortar ( Product AND Service based businesses)
Pop Up Shops
Trade Show Exhibits
Art and Craft Fairs
Residencies
Business Events ( Launches, Openings, Community Events)
Retail Brick and Mortar ( Product AND Service based businesses)
Pop Up Shops
Trade Show Exhibits
Art and Craft Fairs
Residencies
Business Events ( Launches, Openings, Community Events)
