"Good design is good business."
- Thomas Watson Jr.
" Design is not just what it looks and feels like. Design is how it works"
" Design is where science and art break even"
"Design creates culture. Culture shapes values. Values determine the future."
- Robert L. Peters
"Design is a formal response to a strategic question."
"Styles come and go. Good design is a language, not a style."
- Massimo Vignell
“The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.”
“Make it simple, but significant.” -
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